The Ambition Plan Set

The radical-change programme for high-potential women who want to get unstuck... fast.

As featured in

See how quickly this year passed? You better stop playing with your life.

So, you’ve tried everything.

You’ve read self help books, followed motivational social media accounts, changed jobs, tried to adjust your attitude… you’ve even travelled halfway across the world to ‘find yourself’…  but you’re still as stuck and confused as ever.

You’re so lost.

And it’s all you can think about because you know you’re better than this.

You’re brimming with potential and it’s all going to waste.

The good news?

The answer is right in front of your face. 

What if...

You had total clarity.

You finally felt 100% sure about what you want to do with your life and had a step-by-step plan for reaching that goal.

You could hand in your resignation from that job that has been draining all of your energy and happiness.

You knew how to hit the ground running in your new career.

You had a plan for putting your dream into reality without having to worry about going broke in the process.

You could stop being envious of all the women who seem to have their lives together and have dream careers they love. 

You could be supported by a circle of brilliant women just like you, who are also on a mission to take their lives and careers to a new level.

You may not think so right now, but this is 100% possible for you... and that's what this exclusive group could do for you.

But it can't be that easy can it?

Deep down you’re probably thinking:

  • How do I know this will work?
  • What if I don’t have a passion or purpose?
  • What if life isn’t supposed to be easy or fun for me?
  • Dreams are immature, I should just be practical and be grateful I have a job.
  • What if I take this risk, try something different and fail?
  • What will my family and friends think when they find out I’m pursuing a new career path.
  • Being stuck and miserable is all I know, I’m sure what I’d do if I became happy and successful.
career change help

The truth is...

… you’ve tried things your way for years now, and you’re still stuck.

If over-analysing, doing personality quizzes, reading motivational quotes and self help books, trawling job sites, moaning to your friends, looking enviously at strangers’ lives on Facebook or Instagram and drowning your sorrows in bottles of rosé and pints of Ben and Jerry’s worked, you’d be #livingyourbestlife right now and nowhere near this website. 

But here you are… and you’re here for a reason.

You know it’s time to try a different approach.

Lauretta Ihonor


I'm Lauretta Ihonor - the woman behind The Ambition Plan. I spent the last nine years jumping from one career to another, desperately trying to find my passion.

For that entire time, I felt like there had to be something wrong with me because I couldn't find a job I truly cared about, yet at the same time I couldn't tolerate a mediocre 'living for the weekend' existence.

It took me five career changes, four degrees and three career/life coaches to finally work out what I wanted to do with my life. I've been a doctor, a fashion stylist, a journalist, TV producer, nutritional consultant and an entrepreneur – all in the space of nine years!

I'm not going to bullshit you and say it was easy - it wasn't... and it wasn't cheap either. Between all my degrees and the high-end coaching I invested in, I spent tens of thousands of pounds chasing an elusive dream. And while I was in WAY too deep to just give up and settle, I was also secretly terrified that I was being incredibly naive by thinking there had to more to life than tolerating a crappy 9-to-5 existence.

" You only see the beautiful things when you stand still."
Heather O'Neill, Author

Then things changed...

When I finally accepted that my approach wasn't working and that I actually had NO clue what I wanted, the game changed.

I met two incredibly wise mentors/coaches who showed me how much power lay in getting out of my own head and following an age-old method for achieving clarity.

The results were mind-blowing! I couldn't believe that the answers I'd been chasing for almost a decade had been staring me in the face, but I couldn't see them because I had never asked myself the right questions or dared to dream big and follow through.

Now that I understand the 'secret' to getting unstuck and finding your calling, I'm obsessed with sharing this method with others who are in the same position I was in a couple of years ago.

Lauretta Ihonor


Since launching in May 2018, The Ambition Plan has already helped countless of women find career clarity and new jobs they love, through our services.

In just 6 months, we've amassed an audience of over 35,000 women across our website & social channels... and we're growing everyday.

We've been featured on BBC Radio 4's Woman's Hour; the Metro Newspaper; The Evening Standard; BBC Radio Nottingham, Derby, Gloucestershire and Leicester; the Motherkind Podcast and various other media outlets.


What people are saying

'For me, becoming a restaurant critic was the culmination of dozens of different sidesteps over 20 years in media. Eating for a living was my side-hustle... but it went on to become a full time focus and I have never been happier. Breaking into media and making an impact has always been tough. I love that The Ambition Plan is taking a step to change that.'
Grace Dent
Grace Dent
Columnist & broadcaster
I love everything about what The Ambition Plan is doing. I reached out to Lauretta after hearing her on Woman's Hour and after one session I felt like my eyes had been opened. I can now see that I've been my biggest obstacle to living a meaningful life and I'm already in the throws of making big changes. Thank you!
Sarah Newham
Sometimes all it takes is a conversation to realise the best next step for your career change. Getting this conversation to be tailored to my unique situation was invaluable. I appreciated Lauretta's straightforwardness; she asked me questions that I had found too difficult or was simply afraid to answer. It was because of this however, that I walked away from my 1:1 session full of clarity and direction.
Anita Ncube
Anita Ncube
Thanks so much for your advice and support. I've been thinking about a creative career for years but after working in the NHS for so long, it all started to feel like a pipe dream. I had no idea where to start and struggled to put my finger on exactly what I wanted to do. Our sessions have really helped me feel clearer about what I want (and definitely don't want) to do in life.
Louisa York
Former physiotherapist & new entrepreneur
Through a willingness to take risks and reinvent her own career path, Lauretta is giving a new generation of women permission to do the same. She is a thought leader in finding clarity, identifying your true passion, and channelling a positive mindset – with the ultimate aim of supporting you to find and do work that matters.
Lauren Armes Welltodo
Lauren Armes
Entrepreneur & Business Coach
As someone who is a self-employed musician and has recently started a business, your whole concept and content really spoke to me. I’d been feeling a little anxious and as though my friends didn’t really understand my working life as someone who works for themselves, so I feel like I really needed to hear this. Thanks so much for creating a lovely space for people to go and find positivity, encouragement and good quality advice.
Lily Scott
Musician, Founder of ever after music & choreography

A snippet of praise for The Ambition Plan on social media

The Ambition Plan social comments


The Set is an 6-week online group programme and community for women who are ready to get unstuck, discover that thing they are meant to do in life and create BIG changes in their careers.
Are you:

♥ Tired of wasting your potential

♥ Meant for a more meaningful life than you’re currently living

♥ Sick of settling

♥ Sick of life passing you by

♥ Looking for a group of equally driven women who understand your ambitions, struggles and goals, to support you as you step up in life

♥ Ready to commit 6 weeks of your life to getting back on track and starting an exciting new chapter?

Then let's get to work.


  • This is an online programme, which gives you the luxury of working through the content in your own time and from the comfort of your home.
  • It consists of 6 weekly modules that will help you gain clarity about what you really want to do with your life and help you develop a 6-month plan for turning your career dreams into a reality.
  • The modules will be released via email every Sunday – 48 hours ahead of a weekly coaching video call.
  • You’ll get weekly 90-minute group coaching calls with Lauretta. These will be video calls carried out on Tuesdays at 7 pm (UK time) via Zoom. During these calls, all group members will be able to see each other and speak with each other. You will will be guided through the week’s module and then given an opportunity to talk about your personal circumstances and discuss solutions to any challenges that may have arisen as you have been implementing the strategies learned on the course.
  • The calls will also be available as a replay for anyone who misses a call.
  • You’ll also get to connect with other brilliant and driven female entrepreneurs in the private Facebook group and support each other on this incredible journey.
career change blog

The Programme

week 1

Start the programme with a BANG by getting crystal clear about where you want to be in life, what’s preventing that from happening and why. Expect to dig deep and be seriously challenged.

week 2

Discover what YOU (not your parents, partner, friends or society) really want from your career and in life.


Things get real this week as you'll put together the answers you've unearthed so far to discover what that thing you want to do in life is and how to get paid for doing it.

weeks 4 & 5

It's time to test drive your dream career to make sure it's a good fit for you BEFORE you commit to it. You'll discover how to know for sure that you're on the right track and be guided through the best strategy for test-driving your new career.

week 6

In the final week, together we'll develop your 6-month action plan for success and put in place a support system to keep you on track after the programme ends.

is career change right for me

What you get


Each week you'll be guided through exercises and workshops that will open your eyes, deliver the answers you've been looking for, call you out on your excuses and get you unstuck. No BS or false promises involved.


Get all your questions answered and create an action plan for success in the weekly 90-minute group coaching sessions with Lauretta. The Set is intentionally small in size to ensure that all members get lots of personal attention.

career clarity help

the best TOOLS & resources

Don't waste your time reading countless self help books and articles in an attempt to find what works. You'll be given access to the most effective tools for getting real career clarity results.


In The Set, you'll be part of a tight-knit group of no more than 10 women who understand your burning ambition. They're driven, on your wavelength, going through the same challenges as you and rooting for your success. You'll be able to talk about all things life and career with them in The Set's private Facebook and weekly group video calls.


  • Daily access to Lauretta via The Set’s private Facebook Group
  • Free admission to the next The Ambition Plan event or masterclass after enrollment
  • Bonus wrap-up group coaching session at the programme end, to make sure you’re ready to fly solo
  • A chance to win a 60-minute 1:1 session with Lauretta (normally charged at a rate of £125)
career change help

Next programme begins:
Monday 7th Jan 2019

Enrolment now open!

Investment £499

The next Ambition Plan Set 6-week programme begins on Monday 7th January 2019. 

Sign up now!

Got some questions?

We’ve covered the most commonly asked questions in our FAQ section below. However, if you’re not sure if the programme is right for you or you have additional questions, why not email and we can arrange a telephone call to answer your questions. 

Sometimes the smallest step in the right direction ends up being the biggest step of your life. Tiptoe if you must, but take that step. 

Naeem Callaway, Author


Most frequently asked questions and answers

Once you hit that ‘buy now’ button, you’ll be enroled onto the course! Congratulations on making a life-changing decision! Within 48 hours you will receive a welcome email that includes your welcome questionnaire, preparatory information about the course, and full details about when the course begins, how to access materials and how to join the Facebook group. If you’re unclear about anything, just send an email to and we’ll get back to you within 24 hours.

Yes! The Set is delivered online, which means that you can take part from anywhere in the world. Our group calls will take place at 7pm (UK time) on Tuesdays, so please check that the time difference works for you before enroling.

The short answer is yes. However, as with all coaching programmes, the results you get will depend on the work you put in. Signing up alone will not deliver results, you will need to follow the programme, turn up to calls, do the tasks and exercises, ask for help when needed and, most importantly, trust the process.

We can assure you that you will experience greater clarity about your career and ambitions if you follow the programme as instructed, turn up to calls, perform the tasks given to you and participate fully with an enthusiastic mind. Our team will be on hand to support you through the process and help you overcome any obstacles you may face. We are invested in your success and will give 100% to help you achieve your goal.

Yes! While the course is designed to be completed in six weeks, you can work through it at your own pace and spend as much time as you need on each phase. New materials and tasks will be issued each week, but these will be yours to access for the rest of your life. You can revisit them whenever you like.

It is best to participate on these calls live as you will be able to ask your questions and get feedback and advice on the spot. However, if you miss a call, they will be recorded and sent to you to watch and listen to in your own time. You can also pose any questions you have or challenges you are facing in the Facebook group and Lauretta will personally answer them for you.

You will have ample opportunity to receive personalised help by posting your questions and challenges in the Facebook group and also participating in the group calls. The Set will have a maximum of 10 women enroled at one time which allows all participants to get the attention they need. Group calls will be 90 minutes long. If you have a particularly complicated situation and feel that 100% 1:1 support will be more suitable for you, please contact us at and we can discuss our 1:1 services with you.

In keeping with our Terms and Conditions of Sale we do not offer refunds on digitally delivered products due to their instantly accessible nature. 

See you on the inside!