When was the last time you took a risk?

Self-improvement just got a plot twist

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So... you're kinda obsessed with self-growth right now?

Us too.


And if there’s one thing we know, it’s that to get what you’ve never had, you’ve got to do things you’ve never done.


You know you’re capable of great things, but you also know you need a little push from time to time.


So… we want to give you that push – one week at a time.


Welcome to the Year of Risk challenge.



the year of risk - are you in?

Join the challenge (it’s 100% FREE), and every Monday you’ll receive a risk of the week.


All you need to do is take that risk every day for the next 7 days.


The next week, we’ll send another risk direct to your inbox.


Now, let’s make one thing clear, these risks aren’t designed to give you cheap thrills. They’re carefully selected actions that behavioural experts agree help to:


  • open you up to new opportunities that can take your life in a completely different direction
  • build self-trust and confidence 
  • give you the perspective you need to make big, meaningful changes in your life

Don’t overthink things or make excuses. Just take that risk every day for 7 days and get ready to have your mind blown.


You can expect to start seeing a shift in your life within just a few days or weeks of taking more risks.



the year of risk is now closed - reopening august 2021.

Join 160,000+ people transforming their lives with The Ambition Plan

Where do I start... I was more than a little doubtful when I signed up to work with The Ambition Plan. I felt like a lost cause and didn't think anything would work out for me. But all I can now say is WOW! I remember when you told me there was no reason I couldn't do my dream job once I stopped doubting myself and started approaching things strategically. You were right! I can't say thank you enough!
Amanda Hernandez
I knew I had to stop complaining about hating my job and start doing something about it. It's been 3 months since I finished working with The Ambition Plan and so much has happened. My online web design business is officially launched and I'm moving to Australia in 3 weeks to start my new adventure. I have no idea how it's all going to turn out, but I haven't felt this excited about work in years.
Ankita Shah
I love everything about what The Ambition Plan is doing. I feel like my eyes had been opened. I can now see that I've been my biggest obstacle to living a meaningful life and I'm already in the throws of making big changes. Thank you!
Sarah Newman


It’s simple. Fear, procrastination and self-doubt are three things that are holding you back from living the life you want. By giving you weekly challenges to push you out of your comfort zone, the challenge helps you develop the mindset you need to get clear on what you want and go for it.

Anyone who feels like they’re capable of much more in life. If you’re sick of settling and sick of your own BS, this challenge will give you a massive wake up call and the results you want.

It’s free! And before you ask, ‘What’s the catch’, it’s simple. This is kind of a social experiment. We’ve been in the self improvement game for several years now and we know what it takes to level up. We want to see how many people can push past fear if given the guidance they need one week at a time.

In a word: no. The whole point of this challenge is to make you uncomfortable and open you up to new experiences. You’ve got to go all in to get the best out of it. 

Don’t worry, we’ll never ask you to do anything that puts you in danger. We’ll also never tell you to make a specific life decision e.g. quit your job, empty out your bank account, break up with your partner etc. The risks are centred around themes, which you’ll need to apply to relevant areas of your life.

That’s easy, just hit the unsubscribe button at the bottom of our weekly emails if you’ve had enough. BUT we challenge you to think twice before signing up for this challenge if you’re already looking for a get out clause. Change is uncomfortable and really messy at the start, but if you stick with it, something amazing happens. If you’re already thinking about quitting before you’ve started, this may not be the challenge for you.