by admin

About The AP

Welcome to The Ambition Plan, a digital platform for women who are ready to break through confusion and overwhelm to discover the work they are meant to do. We launched in the UK in May 2018 and expanded globally in 2019.

Our goal?

That’s simple. If you’re determined to find work you’re passionate about, we’re here to guide you on that journey. 

We know that when finding your purpose is the thing that drives you, staying in a job you have no love for is impossible – no matter how well it pays or impressive it sounds.

Keep looking. Don’t settle.

As featured in

The Research

In summer 2018 we surveyed 2,000 UK working professionals aged 22 to 36 years, asking them how they felt about their current career (survey conducted by Censuswide).

→ 73 percent of women said they want to change career

→ 33 percent said that lack of confidence prevents them from changing career

→ 30 percent cited fear of failure as the reason they are stuck in a career they dislike

→ 32 percent reported feeling unfulfilled by their job

→ 27 percent said they suffer from anxiety because of their current job

join our 'don't settle' movement

In just 15 months, we’ve achieved:


Global audience


Instagram followers


Women guided through a career change

The team


Lauretta Ihonor

As a doctor, entrepreneur, journalist, TV producer, nutritional consultant and one-time fashion stylist, Lauretta is no stranger to that search for passion and purpose. She started her professional career after graduating from University College London’s medical school. After a short stint working as a junior doctor in London’s Chelsea and Westminster Hospital, she knew practicing medicine didn’t tick all the right boxes for her and so began her pursuit for passionate work. It’s a journey that’s taken her down five additional career paths, from studying at the London College of Fashion and interning with Net a Porter and L’Oreal, to news reporting and producing for CNN International, the BBC and Sky News.

Having changed careers five times (from doctor to fashion stylist, health journalist, TV news producer, nutritional consultant and entrepreneur), she’s mastered the art of climbing the career ladder and effectively breaking into new industries. She created The Ambition Plan because while the pursuit for fulfilling work can feel lonely, daunting and like hitting your head against a wall… it really doesn’t have to.

Lauretta leads The Ambition Plan’s digital career clarity course , which guides high-potential women through the same rapid-change method she used to end her search for that elusive dream job and go from confusion to clarity in a matter of months. Learn more about it here…

Lauretta Ihonor The Ambition Plan


Sarah Archer

Sarah Archer career coach

Sarah Archer is a qualified career coach (MSc) with 20 years of HR experience. She is the founder of coaching practice CareerTree. Specialising in career change and confidence building, she is passionate about helping women find work they love. She writes for the Guardian, Total Jobs and


Adele Hawkes

Adele Hawkes positive psychology coach

Adele Hawkes is a qualified positive psychology coach who works with clients globally, helping them to capitalise on their strengths and create the happy and successful future they want. As a former PR consultant, she has been helping people achieve long-lasting change for almost 20 years.


Ros Toynbee

Ros Toynbee career coach

Ros Toynbee is a leadership and career coach with over 17 years’ experience in the field. She’s passionate about helping professionals to have fulfilling careers. Her clients include lawyers, accountants, charity professionals and bankers. Ros is accredited as a Master Certified Coach by the ICF.


Lisa Wood

Lisa Wood Life coach therapist

Lisa Wood is a Harley Street, London therapist and transformative coach. Specialising in the field of stress and anxiety she also runs regular meditations and events for the Soho House group. Other clients include ALRA and Mulberry.


Sophia Davis

London life coach Sophia Davis

Sophia Davis is a leading transformational life coach who has almost a decade of experience in the field. She specialises in helping high-potential women discover their true purpose and start living a deeply fulfilling life.


Corinne Worsley

Corinne Worsley life coach

Corinne is an IT/finance consultant turned life transformation coach. Having spent 10+ years in the corporate world, Corinne now helps unfulfilled professional women to rediscover their true selves and live life on their terms.


Alicia Stratford

Millennial life coach Alicia Stratford

Alicia Stratford is a certified Millennial Life Coach and qualified NLP Practitioner, who provides bespoke personal and professional coaching. She helps clients find clarity, motivation and a renewed positive mindset. She is a big believer in creating your path and your own version of success.


Imogen McGowan

Imogen McGowan IM Hired

Imogen McGowan is a recruiter and HR expert with almost a decade of experience in the recruitment and careers industries. She’s also the founder of IM-Hired – a careers advice blog that supports and helps job seekers to find their dream job and achieve the perfect work life balance.


Fay Wallis

Fay Wallis Bright Sky HR

Fay Wallis is a qualified career coach with a background in recruitment/ HR. The founder of Bright Sky HR, she helps her clients land their next role, or return to work after a career break via practical support with CV writing, interview coaching and job search strategy.


Abigail Ireland

Abigail Ireland positive psychology coach

Abigail Ireland is an executive performance consultant who trains  and coaches ambitious business leaders and teams to build sustainable high performance, productivity and wellbeing habits. She uses business, psychological and physiological constructs to take performance to the next level.


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