About The AP

Welcome to the UK’s first site created exclusively for women who are ready to break through confusion and overwhelm to discover the work they are meant to do.

If you’re determined to find work you’re passionate about, we’re here to guide you on that journey. We offer practical advice from career experts in the form of free resources and articles, 1:1 career clarity coaching sessions, clarity masterclasses and exclusive events at which we give career changers an exclusive opportunity to learn how to break into their dream career – directly from the most successful women in that industry.

We know that when finding your purpose is the thing that drives you, sticking with a job you have no love for is impossible  even if it pays well and looks impressive to others.

Keep looking. Don’t settle.

As featured in

The Research

In summer 2018 we surveyed 2,000 UK working professionals aged 22 to 36 years, asking them how they felt about their current career (survey conducted by Censuswide).

  • 73 percent of women said they want to change career
  • 33 percent said that lack of confidence prevents them from changing career
  • 30 percent cited fear of failure as the reason they are stuck in a career they dislike
  • 32 percent reported feeling unfulfilled by their job
  • 27 percent said they suffer from anxiety because of their current job

The team


Lauretta Ihonor

As a doctor, entrepreneur, journalist, TV producer, nutritional consultant and one-time fashion stylist, Lauretta is no stranger to that search for passion and purpose. She started her professional career after graduating from University College London’s medical school. After a short stint working as a junior doctor in London’s Chelsea and Westminster Hospital, she knew practicing medicine didn’t tick all the right boxes for her and so began her pursuit for passionate work. It’s a journey that’s taken her down five additional career paths, from studying at the London College of Fashion and interning with Net a Porter and L’Oreal, to news reporting and producing for CNN International, the BBC and Sky News.

Having changed careers five times (from doctor to fashion stylist, health journalist, TV news producer, nutritional consultant and entrepreneur), she’s mastered the art of climbing the career ladder and effectively breaking into new industries. She created The Ambition Plan because while the pursuit for fulfilling work can feel lonely, daunting and like hitting your head against a wall… it really doesn’t have to.

Lauretta leads The Ambition Plan’s career clarity coaching service, which guides high-potential women through the same rapid-change method she used to end her search for that elusive dream job and go from confusion to clarity in a matter of months. Learn more about her here…

Lauretta Ihonor The Ambition Plan


Sarah Archer

Sarah Archer career coach

Sarah Archer is a qualified career coach (MSc) with 20 years of HR experience. She is the founder of coaching practice CareerTree. Specialising in career change and confidence building, she is passionate about helping women find work they love. She writes for the Guardian, Total Jobs and Psychologies.co.uk.



Adele Hawkes

Adele Hawkes positive psychology coach

Adele Hawkes is a qualified positive psychology coach who works with clients globally, helping them to capitalise on their strengths and create the happy and successful future they want. As a former PR consultant, she has been helping people achieve long-lasting change for almost 20 years.



Ros Toynbee

Ros Toynbee career coach

Ros Toynbee is a leadership and Master Certified Career Coach with over 15 years’ experience in the field. She is accredited by the International Coaching Federation and is passionate about helping professionals create fulfilling careers. Her clients include the BBC, Legal & General and Judge Business School .



Lisa Wood

Lisa Wood Life coach therapist

Lisa Wood is a Harley Street, London therapist and transformative coach. Specialising in the field of stress and anxiety she also runs regular meditations and events for the Soho House group. Other clients include ALRA and Mulberry.



Sophia Davis

London life coach Sophia Davis

Sophia Davis is a leading transformational life coach who has almost a decade of experience in the field. She specialises in helping high-potential women discover their true purpose and start living a deeply fulfilling life.



Corinne Worsley

Corinne Worsley life coach

Corinne is an IT/finance consultant turned life transformation coach. Having spent 10+ years in the corporate world, Corinne now helps unfulfilled professional women to rediscover their true selves and live life on their terms. 



Kate Bowen

Kate Bowen orchid recruitment solutions

Kate Bowen is a recruitment specialist, and the founder and director of Orchid Recruitment Solutions – a leading UK recruitment company. With 13 years’ experience in recruitment and a work history that spans seven different sectors, Kate knows a thing or two about finding fulfilling work.



Alicia Stratford

Millennial life coach Alicia Stratford

Alicia Stratford is a certified Millennial Life Coach and qualified NLP Practitioner, who provides bespoke personal and professional coaching. She helps clients find clarity, motivation and a renewed positive mindset. She is a big believer in creating your path and your own version of success.



Imogen McGowan

Imogen McGowan IM Hired

Imogen McGowan is a recruiter and HR expert with almost a decade of experience in the recruitment and careers industries. She’s also the founder of IM-Hired – a careers advice blog that supports and helps job seekers to find their dream job and achieve the perfect work life balance.



Fay Wallis

Fay Wallis Bright Sky HR

Fay Wallis is a qualified career coach with a background in recruitment/ HR. The founder of Bright Sky HR, she helps her clients land their next role, or return to work after a career break via practical support with CV writing, interview coaching and job search strategy.



Karen Munro

Karen Munro career coach

Karen Munro is a qualified career coach with over 15 years’ experience. She is passionate about helping clients in all aspects of career transition and specialises in identifying transferable skills, key strengths and achievements, creating winning CVs and personal branding.



Abigail Ireland

Abigail Ireland positive psychology coach

Abigail Ireland is an executive performance consultant who trains  and coaches ambitious business leaders and teams to build sustainable high performance, productivity and wellbeing habits. She uses business, psychological and physiological constructs to take performance to the next level.



Got a question, looking to advertise or collaborate, want to write for us?
Get in touch.

  • hello@theambitionplan.com
  • Unit 8679, PO Box 6945, London W1A 6US

Join our insider club

Serious about finding work you love? Sign up to get alerts about exciting new opportunities for career changers before anyone else.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.