NC: It means that I work with entrepreneurs and people in business all over the world to help them create a solid visual brand through photos and videos. Many people don’t realise how important having a clear brand presence is to their success (or how to achieve brand visibility). I show them how to be more visible online, which helps to attract more clients into their business.
Many people don’t realise how important having a clear brand presence is to their success (or how to achieve brand visibility).
TAP: What does a typical day look like for you?
NC: I usually have a lot of one-on-one calls to make, working with my private clients to lay out their marketing goals and develop a plan for achieving them. If we have a brand production scheduled, I’ll dedicate the bulk of the day to that.
Our brand productions involve working with a client to create marketing assets that will help them promote their brand and push their business projects and goals for the next 3 to 6 months. We create things like videos, pictures, lead magnets or anything else they need to promote their business.
They would have already worked 1:1 with me to figure out what those upcoming promotions and projects are. After the brand production, we will have a session to show them how to best make use of the marketing assets we’ve created.
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TAP: What are the highs and lows of a career in photography?
NC: A low would have to be that it sometimes feels like you’re taking a risk because you are literally on your own. You’re doing it all yourself. As a business owner, my marketing needs to be on point and it also needs to be consistent. If it’s not, business can slow down and that’s something that can’t happen.
As a business owner, my marketing needs to be on point and it also needs to be consistent. If it’s not, business can slow down and that’s something that can’t happen.
TAP: How long have you been doing your job and what were the defining steps and opportunities that helped you get into a career in photography?
NC: It’s coming up to 5 years since my branding photography business started. In terms of how I got into the field, I’ve got a photography and digital imaging degree, and I studied marketing and advertising at university as well.
After getting my degree and having my first son, I was worried that I wouldn’t be able to support myself by just doing photography so I went to work in a normal 9 to 5 job. I spent that time developing my skills in business and management. I stayed in this world for 12 years because I’ve always loved the business world. I even dropped the whole photography thing for a while. But after having my second son years later I realised that I didn’t want to leave my baby at home while I went off to work and I just knew it was time for me to start my own business.
In a very short period of time, I started to re-learn some of my photography skills. I dabbled in wedding photography, but I knew my heart wasn’t in it. Where I really thrived was the business side of things, so I started to do commercial photography for local stores and bloggers. Business started to snowball for me and clients started seeking me out.
A defining step was learning how to market myself, putting myself out there and not being afraid to say that I’m an expert in what I do! Taking these steps and learning how to do content marketing well has opened up global opportunities in places like the US, Africa and Mexico.
I dabbled in wedding photography, but I knew my heart wasn’t in it. Where I really thrived was the business side of things, so I started to do commercial photography for local stores and bloggers.
TAP: Can you share three resources that you think are invaluable for anyone who wants to become a photographer?
It’s also important to learn how to market yourself, so picks up books on marketing. When I was at university doing my photography degree, they failed to teach us the business side of things – how to actually market your work to make a career out of your craft. This is the one thing that will help you win when you start your own business, so make sure you read as much about marketing as you can.
If you need to develop a portfolio, connect with bloggers, influencers and anyone else who can model for you. This will help you learn how to do things like angles and posing – things a lot of photographers struggle with.
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TAP: What is the greatest misconception about your job?
NC: That all I do is take pictures. People think that just because you do photography that you’re always taking pictures, but in actual fact, at least 80% of my time is spent working on the business, marketing and connecting with people. Those are the things that have grown the business to where it is today.
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